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2018 Pre-Conference Workshops | CWA Summit 2019

2018 CWA Summit

prE-conference workshops

The Summit brings together indoor climbing industry members to learn and grow professionally.


Pre-conference workshops are supplemental opportunities for hands-on, in-depth learning from expert faculty. From developing training programs to raising capital for your start-up gym, pre-conference workshops address key topics to help you deepen your skill sets as owners, operators, managers, coaches, and routesetters.

To register for pre-conference workshops, make your selection from the Summit registration page.

Read on for descriptions of the 2018 pre-conference workshop offerings, and save the date for the 2019 CWA Summit!

 

usa cLIMBING coaches symposium

LEADING YOUR ORGANIZATION

Facilitated by: Amy Manson, Positive Coach Alliance

Conference Track: USA CLIMBING COACHES SYMPOSIUM

Date: Wednesday, May 16, 2018

Time: 10:00 AM - 12:00 PM

Location: Aspen Daisy, Embassy Suites Conference Center

Cost: $150 for conference attendees

Description: Creating a positive, character-building youth or high school sports experience requires organizational leaders committed to creating and maintaining a Development Zone™ for developing “Better Athletes, Better People.” This workshop helps your leadership team do exactly that.


One key outcome of the workshop is a written action plan for your leadership team, created with the guidance of the PCA Trainer (workshop facilitator), specific to the needs and circumstances of your organization and the population it serves. Throughout the workshop, and reflected in the action plan, is an emphasis on PCA’s “Single-Goal” Leader model, in which shaping the culture of your organization is the primary task of your leadership team.


Leaders attending this workshop will receive the book Developing Better Athletes, Better People: A Leader’s Guide to Transforming High School and Youth Sports into a Development Zone.

About Amy: Amy has been with the PCA for 3 years, and ran professionally for Nike. She qualified for 3 Olympic trials. Amy served on the 2014 coaching staff with the US Track & Field Team. Currently, Amy directs a youth track & field program that was voted one of the top youth sports programs in the United States by the National Council of Youth Sports in 2014. 

 

TOTAL PROGRAM DESIGN: MAXIMIZING YOUR MEMBERS' EXPERIENCE IN YOUR GYM

Facilitated by: Steve Bechtel, Climb Strong

Conference Track: COACHING/TRAINING

Date: Wednesday, May 16, 2018

Time: 8:00 AM - 11:00 AM

Location: Goldenglow, Embassy Suites Conference Center

Cost: $150 for conference attendees

Description: This workshop is aimed at providing owners and coaches with a working framework from which to help their members achieve training goals. By building usable group and individual sessions, gym staff can assure a more rewarding climbing gym experience for members. 

Program design starts at the facility level. This workshop is intended to help coaches and gym owners to understand how to best to maximize their facility or to better design a new facility. Additionally, we will cover building year round programs for athletes with a mind toward improving the athletes experience in the facility. We will go over long-term program design, facility layout, and integrating weight training facilities with climbing space.

About Steve: Steve is a Certified Strength and Conditioning Specialist (CSCS), a Certified Program Design Specialist (CPDS), and an SFG II. He is the director of the Performance Climbing Coach seminar series and has been coaching for more than 25 years.

Steve is the founder of Climb Strong. A climber for more than 30 years, Steve has established over 350 new routes across the globe, from grade VI big wall free climbs to 25-foot sport routes on his home crags near Lander, Wyoming. An exercise science graduate of the University of Wyoming, Steve has been studying and experimenting with climbing training methods since his teens. After spending a few years as a full-time climber, Steve opened Elemental Performance + Fitness in 2002. Elemental is a full-service gym in Lander, but was built around the training needs of high-level climbers. 

 
 

Facilitated by: Jared Vagy, The Climbing Doctor

Conference Track: COACHING/TRAINING

Date: Wednesday, May 16, 2018

Time: 8:00 AM - 11:00 AM

Location: Snowberry, Embassy Suites Conference Center

Cost: $150 for conference attendees

Description: This workshop is for any climbing coach who has struggled with injury themselves or with their teams. You will learn how to assess and treat the most common rock climbing injuries. Based on your findings, you will utilize a systematic approach to prevent and rehabilitate the injury. Additionally, you will be given a copy of the book "Climb Injury-Free" and team membership access to the Rock Rehab Program with detailed injury prevention protocols to treat the most common climbing injuries.

 

Attendees will:
- Learn how to assess the most common rock climbing injuries.
- Utilize a systematic approach to prevent and rehabilitate the injury.
- Integrated the latest research into your team practices
- Use detailed protocols to prevent and treat the most common climbing injuries on your team

About Jared: Dr. Jared Vagy is a climber and doctor of physical therapy (DPT). He is also a professor at the University of Southern California, the number- one-ranked doctor of physical therapy program in the country. He lectures internationally on the topic of preventing climbing injury. Dr. Jared Vagy has published numerous articles as well as two books on the topic. His most recent book, “Climb Injury-Free” is an Amazon #1 best seller in the rock climbing category.

 

As a DPT in clinical practice, he has completed an additional one-year residency program in orthopedics and a one-year fellowship program in movement science, totaling 9 years of concentrated study. He is a Board Certified Orthopedic Clinical Specialist and a Certified Strength and Conditioning Specialist.

PREVENT CLIMBING INJURIES: 

A SYSTEMATIC APPROACH

Facilitated by: Chuck Blakeman, Crankset Group

Conference Track: MANAGEMENT/LEADERSHIP

Date: Wednesday, May 16, 2018

Time: 8:00 AM - 11:00 AM

Location: Lake Loveland, Embassy Suites Conference Center

Cost: $150 for conference attendees

Description: Dive into this workshop to find out exactly how to:
 - Leave the Industrial Age interview process behind.
 - Stop hiring employees (children) and hire stakeholders (adults) instead.
 - Never manage another employee and instead focus on building a profitable business.
 - Use the 5-step process of hiring for culture, talent, skills, experience and intangibles.
 - Recognize the seven types of culture in business and why only one of them works. 

 

Are you afraid of hiring your first, fifth or tenth employee? 
 Do you spend more time “baby sitting” than making money?  
 Do you have “buyer’s remorse” with people you’ve hired?
 Is turnover affecting the profitability of your business?
 Are you using the worn out process of looking at resumes to hire people?

Did you know “managers” and “employees” didn’t exist before 1900? The Industrial Age left us with a destructive hiring process that we are going to turn on its ear. This will be the most disorienting and transformational approach to employee/manager relationships you’ve ever encountered.

About Chuck: Chuck’s first book, "Making Money is Killing Your Business" was named the #1 rated Business Book of the Year and his newest book, "Why Employees are ALWAYS a Bad Idea" has been named Top 10 Business Book of the Year.  
 
Chuck started and built ten businesses in 25 years in the U.S. and internationally, and now uses his experience to help business owners and executives create success. His company, Crankset Group, inspires and transforms your approach to business and your future.  Chuck is a rare combination of successful business owner, speaker and author who inspires leaders and provides simple tools to transform their business.

 

HOW TO HIRE PEOPLE YOU'LL NEVER HAVE TO MANAGE

 

Facilitated by: Heather Reynolds

Conference Track: COACHING/TRAINING

Date: Wednesday, May 16, 2018

Time: 8:00 AM - 4:00 PM

Location: The Spot Bouldering Gym (map)

Cost: $125 for conference attendees

Description: Through experiential learning, attendees will design new climbing programs to develop climbers performance and engagement. This workshop is designed to assist climbing coaches and program instructors to develop new skills and ideas to share with clients. We will cover areas of setting, injury prevention, movement, risk management and coaching. Participants will be asked to climb and try new things. Level of current climbing is not important, we will work from where you are. 

 

Attendees will learn how to:

 - Design a new climbing program to fill a potential untapped market.
 - Develop new skills, understanding of movement and training that can further develop current programs or build new programs.
 - Practice new skills; technique, setting, visualizing, analyzing performance, mental training.
 - Developing mental training exercises.
 - Conduct a risk assessment of the new program and adjust the design accordingly.

About Heather: Heather has developed a multitude of successful climbing programs designed to engage new-to-climbers and veteran climbers of all ages. Coaching hundreds of climbers each year to connect and reconnect with the joy climbing has to bring to them and helping them improve their performance is the heart of Heather's work. Blending her experience as an educator, a kinesiologist, yogi and as a professional climber, Heather creates simple activities to help climbers develop. 
 

 - Registered kinesiologist, MSc.
 - Climbing performance coach
 - Program developer, coordinator
 - Registered Yoga Teacher Trainer
 - Licensed teacher
 - High Five Trainer
 - Risk manager in a climbing facility
 - Route setter

CLIMBING MOVEMENT & PROGRAM DEVELOPMENT FOR PLAY & COMPETITION

ROUTESETTING OUTSIDE YOUR OWN GRADE ABILITY, ABOVE AND BELOW

Facilitated by: Tonde Katiyo, Bouldering Project

Conference Track: ROUTESETTING

Date: Wednesday, May 16, 2018

Time: 8:00 AM - 5:00 PM

Location: EVO Rock + Fitness (map)

Cost: $250 for conference attendees

Pre-requisites: Minimum one year sustained setting experience

Description: Commercial climbing gyms are attracting more people than ever, and as routesetters, we need to cater to an even wider physical ability than ever before. In Tonde Katiyo's vision of routesetting, one of the key aspects is connecting with these people and understanding how to create climbing situations that will stimulate, challenge, and entertain them safely.

In this day-long workshop, Tonde invites you to an educated discussion about how to set and forerun the very easy and very difficult boulders. Usually one or both will be very far from our current climbing ability, making the tweaking process or improvement procedure very hard to feel. He will share the techniques and ideas he has developed over time to improve the quality of the climbing offering in commercial bouldering gyms.

 
 

WEBSITE CONVERSIONS: HOW TO INCREASE YOUR ONLINE LEAD GENERATION AND CONVERT CLICKS TO CLIENTS

Facilitated by: Tim Sarazen, 97 Display

Conference Track: MANAGEMENT/LEADERSHIP

Date: Wednesday, May 16, 2018

Time: 9:00 AM - 12:00 PM

Location: Big Thompson, Embassy Suites Conference Center

Cost: $150 for conference attendees

Description: If you're not getting a steady stream of new website inquiries, something is wrong with your website! Using relevant data from thousands of fitness websites worldwide, we'll dive into why some websites create leads and others don't. 

 

If you're interested in maintaining relevancy in your market and improving your community's perception of your brand, you need to attend this website workshop. We'll discuss: 
 - Specific action items you can take today to improve your website's conversion rate
 - Which calls to actions produce the best results 
 - How to build trust by understanding the mentality of your website visitors

 

BONUS: Individual website consultation (30 min) included with each registration! 

About Tim: Tim works with hundreds of fitness businesses on websites, SEO, and lead generation. His team generates over 10k fitness leads through their websites each month. 

EMPOWER YOUR TEAM TO CREATE AN UNPARALLELED CUSTOMER EXPERIENCE

Facilitated by: Chris Stevenson

Conference Track: MANAGEMENT/LEADERSHIP

Date: Wednesday, May 16, 2018

Time: 9:00 AM - 3:00 PM

Location: Carter Lake, Embassy Suites Conference Center

Cost: $199 for conference attendees

Description: In today’s hyper-competitive marketplace, an amazing customer experience is a must. In this highly interactive workshop, go through the step-by-step systems for building, training, and leading a team to deliver an incredible customer experience. The workshop integrates an informative power point presentation with role-playing, roundtable-style discussions and worksheets. Guided instruction will be given to develop hiring, onboarding and training systems for building an outstanding team. Leave with valuable tools to implement at your club for enhancing your customer experience.

Attendees of this session will:

 - Discuss the evolution of customer experience and the importance of it in today’s competitive marketplace

 - Understand the importance of vision, mission and core values as the guiding force in excellence with customer experience

 - Learn specific tools and strategies for hiring, onboarding and leading at team that will create an unparalleled customer experience

 - Design your own systems – from job descriptions to interview guides to onboarding practices for use in your club

 - Review and design your own best practices for gathering member feedback as a driver for enhancing the customer experience

About Chris: Chris Stevenson is the owner of Stevenson Fitness, a full-service health club in Oak Park, California. The club’s success is based on providing an unparalleled member experience, which centers on proper staffing, systematic operations, and world-class leadership. This success is reflected in the club’s Net Promoter Score, which is consistently in the high 80s (industry average is in the 40s). Chris is an international speaker who presents viable, applicable lectures that resonate with every audience.

 
 

Facilitated by: Bob Richards, Climbing Wall Advisors

Conference Track: STARTUPS/BUSINESS FORMATION

Date: Wednesday, May 16, 2018

Time: 9:00 AM - 4:00 PM

Location: Elderberry, Embassy Suites Conference Center

Cost: $185 for conference attendees

Description: This workshop is designed for anyone interested in opening a climbing facility. We will focus on developing a business plan for obtaining funding and developing the first gym operation.

 

We will begin with a discussion of your personal goals and how they affect your business strategy. We will then discuss understanding your market, the business planning process and creating elements of the business plan document used to raise funding. Alternative methods of funding will also be discussed. By the conclusion of the workshop, participants will have an understanding of the challenging process of planning to open a commercial rock gym facility.  

 

Attendees will learn how to:

 - Align personal goals with strategy

 - Understand business planning requirements for funding and developing a new gym

 - Understand funding options for new gym operators

 - Learn critical success factors for operating a gym

 - Learn alternative funding methods for expanding into multiple gyms  

 

About Bob: As founding principal of Climbing Wall Advisors, Bob Richards has provided strategic planning, development and risk management services to the climbing wall industry since 2004, assisting gym owners in planning, developing and opening facilities. Mr. Richards founded Rockreation Sport Climbing Centers in 1991 and managed the expansion of the company in Utah, California and Nevada, selling his interest in 2004. In 2003, Mr. Richards founded the Climbing Wall Association and served as a board member through 2011. He is a regular presenter at CWA conferences. Prior to his work in the climbing wall industry, Mr. Richards was an executive with various global consumer packaged goods companies. He also worked as a CPA and consultant with the international accounting firm, Ernst & Whinney. He also holds a Certified Global Management Accountant designation.  

BUSINESS DEVELOPMENT FOR

NEW CLIMBING GYM OWNERS

WORK AT HEIGHT CERTIFICATIONS

Facilitated by: Climbing Wall Association and the Petzl Technical Institute

Conference Track: TECHNICAL CERTIFICATIONS

Work-at-Height for Competent and Qualified Persons

Date: Monday, May 14 - Wednesday, May 16, 2018

Time: Mon 9:00 AM - 5:00 PM, Tue 9:00 AM - 5:00 PM, Wed 9:00 AM - 3:00 PM

Location: Ascent Studio Climbing & Fitness (map​)

Cost: $850

Description: The Work-at-Height Certification Program focuses on education, review and skills evaluation of individual candidates using consensus performance standards developed by leading professionals in the field of recreational climbing sports which have been subjected to public review. Certification standards are intended to address the minimum criteria a candidate should meet to be certified as a Competent Climbing Wall Worker, Qualified Climbing Wall Worker or Work-at-Height Certification Program Provider. Compliance with the certification standards is determined by Work-at-Height Certification Program Providers, who work in the field and maintain their provider status.

 

The primary goals of the Work-at-Height Certification Program are:

  1. To establish acceptable criteria for an employer’s managed work-at-height program for recreational climbing facilities.

  2. To assist employers in proactively identifying, evaluating, eliminating or controlling risks and hazards related to work-at-height in a climbing facility to the extent possible.

  3. To improve the level of compliance, consistency and competency in workplace practices for work-at-height in recreational climbing facilities.

  4. To define a training pathway for climbing wall workers.

  5. To define a certification standard for Competent and Qualified Climbing Wall Workers.

  6. To provide candidates with guidance for further professional development.

Learn more about becoming Work-at-Height certified.

 

CLIMBING WALL INSTRUCTOR PROVIDER CERTIFICATION

Facilitated by: Climbing Wall Association

Conference Track: TECHNICAL CERTIFICATIONS

Date: Wednesday, May 16, 2018

Time: 8:00 AM - 4:30 PM

Location: Movement Climbing + Fitness Boulder (map)

Cost: $329 for conference attendees

Description: The CWI Provider Certification Program is designed to promote industry self-regulation and assist owner/operators of climbing facilities in training staff to a minimum, consistent standard of care. The curriculum can be easily integrated into existing staff training and professional development programs. The CWI Certification program may not cover all necessary topics required at a particular company, program or facility. However, the program should address the basic technical competencies for climbing wall instructors regardless of venue. The primary governing document for the program is the program policy manual which discusses the structure and functioning of the program and the responsibilities of the providers.

Any person meeting the pre-requisites to become a CWI certification program provider, and who maintains appropriate membership status, may stand as a candidate for certification to be a provider and is encouraged to apply. Eligibility is determined based upon review of an application, a current résumé or curriculum vitae, references, completion of a provider course, and willingness to complete an attestation and agreement. An interview may also be required.

Prerequisites for CWI Certification program provider include:

  1. Current membership in the CWA

  2. 21 years of age.

  3. Current first aid and CPR (American Red Cross Basic - 5.5 to 6.5 hours, or equivalent).

  4. A résumé or other document showing a minimum of 200 hours of work experience as a climbing instructor, showing expertise in indoor climbing settings.

  5. Climbing ability: 5.9 top rope and 5.8 lead on artificial structures.

  6. Current CWA Certified Climbing Wall Instructor.* (See Below)

  7. Two non-related professional references, including contact information and phone number.

  8. A signed agreement and attestation on file.

  9. Proof of insurance.

* If the candidate is not a current CWA Certified Climbing Wall Instructor, the candidate may complete an alternative qualification procedure documenting that the candidate meets the requirements of becoming a provider but showing a minimum of 400 hours of work experience as a climbing instructor. Exceptional and wide-ranging indoor climbing teaching experience, prior experience as an instructor or guide, or other certification will be considered as evidence of qualification.

Learn more about becoming a CWI Provider.

Audience: This clinic is for Head Setters and Gym Owners/Managers looking to hire a Head Setter.

 

Cost: $150 for CWA attendees, $295 for non-CWA attendees

 

Goal: The goal of this clinic is to provide resources, information and support needed to competitively, and efficiently run a routesetting program at…

  1. A new gym in a new market wanting to build community and introduce people to climbing.

  2. A new gym in an existing market wanting to offer a competitive product.

  3. An older facility looking to refresh holds and/or gain insight from other industry professionals.

 

Description: Opening a new facility is a daunting task and there is a lot to consider; we want to help! Our team has countless years of experience working in all aspects of the indoor climbing industry, and through reflections of our own trials and tribulations and long conversations with industry professionals we’ve compiled some information you might find helpful in your new endeavor.

 

The course will consist of some classroom time, where we will all get a chance to discuss, contemplate and ask questions about a variety of topics; daily setting routines and procedures for new and existing facilities, routesetting preparation for a new facility, professional development and community building to name a few. We’ll also be taking full advantage of the high concentration of gyms in the Front Range and will be going on a short tour to see how some of the gyms in the area approach routesetting in their facilities.

 

The topics discussed and depth of those discussions will be determined by the interests of the group. Please feel free to reach out with any questions or suggestions you might have!


Instructors: Sarah Filler (Head Routesetter, The SPOT), Jeremy Ho (Director of Routesetting, Touchstone Gyms), TJ Sanford (Routesetter/Coach)

 

ROUTESETTING PROGRAM MANAGEMENT

 

Audience: This clinic is for Head Setters and Gym Owners/Managers looking to hire a Head Setter.

Date: Wednesday, May 16, 2018

Time: 2:00 PM - 5:00 PM

Cost: $150 for CWA attendees, $295 for non-CWA attendees

 

Goal: The goal of this clinic is to provide resources, information and support needed to competitively, and efficiently run a routesetting program at…

  1. A new gym in a new market wanting to build community and introduce people to climbing.

  2. A new gym in an existing market wanting to offer a competitive product.

  3. An older facility looking to refresh holds and/or gain insight from other industry professionals.

 

Description: Opening a new facility is a daunting task and there is a lot to consider; we want to help! Our team has countless years of experience working in all aspects of the indoor climbing industry, and through reflections of our own trials and tribulations and long conversations with industry professionals we’ve compiled some information you might find helpful in your new endeavor.

 

The course will consist of some classroom time, where we will all get a chance to discuss, contemplate and ask questions about a variety of topics; daily setting routines and procedures for new and existing facilities, routesetting preparation for a new facility, professional development and community building to name a few. We’ll also be taking full advantage of the high concentration of gyms in the Front Range and will be going on a short tour to see how some of the gyms in the area approach routesetting in their facilities.

 

The topics discussed and depth of those discussions will be determined by the interests of the group. Please feel free to reach out with any questions or suggestions you might have!

Topics to discuss:

  • New Gyms: Initial Set and Pre-Open Tasks

  • New Gyms: Building a Setting Program

  • Existing Gyms: Revamping your Setting Program

  • Setting Program Organization

  • Setting Program Daily Operations

  • Professional Development for Routesetters

  • Community Building through Setting
     


Instructors: Sarah Filler (Head Routesetter, The SPOT), Jeremy Ho (Director of Routesetting, Touchstone Gyms), TJ Sanford (Routesetter/Coach)

 

CONTACT US

720.838.8284

events@climbingwallindustry.org

©2019 Climbing Wall Association, Inc.

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